This post contains affiliate links, meaning, at no additional cost to you, I may earn a commission if you make a purchase after clicking through my links. Please read my disclosure for more info.

Face Serums: The Power-Packed Popular Skin Care Product

Have you ever heard of face serums? Yes, those small bottles with liquids that beauty junkies and skin care enthusiasts are madly raving about. If you are into some serious skin care, you may have probably heard of this popular beauty essential because of the many reviews and articles about it.

If you have no idea what it is, don’t feel too bad about it! Apparently, not everyone knows what a face serum is nor what is it particularly for. One thing is for sure: it is a skin care product power-packed with nutrients that your skin needs.

If you are one of the many skin care lovers who already have face serums included in their twenty-step skin care routine, good for you! You are reaping the benefits of the most potent product in the skin care industry. If not, continue reading this article to fully understand what face serums are, how they work, and why you are missing out and should get your own bottle too.

What are face serums?

Face serums are liquid skin care products that are packed with nutrients in every drop. There is no particular purpose for face serums as they have ingredients that can be found in other skin care products. In fact, some do not consider them as a beauty essential but rather an add-on. What makes face serums a hot item for beauty lovers, though, despite the big price tag is how effective they are.

Truth be told, face serums are the most potent skin care product in the market. How can we say so? Well, face serums have the active ingredients of your skin care favorites. However, they are stripped off of the ingredients that make lotions and creams heavy. Because of this, face serums are lightweight and are more concentrated. The more concentration a product has, the more effective it is.

What is it good at? A lot of things, actually. Face serums are good at slowing the signs of aging such as fine lines and wrinkles, brightening dark spots, and the list goes on. Each face serum has its own effect so continue reading to know more about this.

When do you use face serums?

Face serums are typically applied between the cleansing and moisturizing steps of your skin care routine. After washing your face and cleansing it of impurities, you may massage the serum into your skin, and apply a layer of moisturizer after.

Dermatologists and skin experts highly recommend to use a face serum twice a day–in the morning before heading out and in the evening before snoozing off. However, because the product may be a bit costly, you may opt to use it once a day. A small drop a day still does wonders.

What do face serums do?

Face serums do what your other skin care products can. The only difference is that face serums do it better.

With powerful ingredients that have high concentration and are broken into smaller molecules, face serums are absorbed better by the skin. This means it goes deeper into the skin and does the work faster and more effectively.

What face serums can do depends on the ingredients they have. In a nutshell, here are some of the effects of face serums:

  • fresh and younger skin
  • firmer and smoother skin texture
  • reduced pores
  • skin hydration
  • less wrinkles and fine lines

Face Serum Benefits & Why You Should Try Them

face serum benefits

Now that you have a basic know-how on face serums, it’s time for you to find out why you should give these power-packed products a try. Here are three reasons why we think you should add a face serum to your skin care routine:

There is a face serum for every skin care need.

Whether you want to get rid of the horrible dark spots on your face or you want to look younger, there is a face serum specifically for you.

There is a wide variety of face serums available in the market that you might even have a hard time finding the best natural face serum for you. You might end up being too frustrated, increasing your stress levels and doing the exact opposite of what skin care is meant to be, which is to relax your skin and bring it to perfect shape.

A simple look in the ingredients list will give you an idea what your face serum does. Here are the basic categories that active ingredients may fall into:


You may be familiar with antioxidants as these are mentioned in advertisements about skin care products, health supplements, and even in caffeinated drinks. Antioxidants protect your cells from free radicals that may expedite the signs of aging. This includes reducing the chances of having aging lines on your face. On top of all these, antioxidants also protect your skin from the damage caused by the harmful rays of the sun.

The usual ingredients that act as antioxidants are pomegranate extract, vitamins A, C , and E, melatonin, niacinamide, and grape seed.

If  you want healthy-looking skin that will age gracefully, keep an eye for these antioxidants in your face serum.


The sad truth is that we cannot stop ourselves from aging. However, we can stop ourselves from looking old by taking good care of our skin. This is where anti-aging ingredients come in. Anti-aging ingredients bring back your old glow by slowing down the dreaded signs of aging such as wrinkles and fine lines.

The ingredients that are anti-aging are retinol, green tea, caffeine, and hyalauronic acid

Just find these ingredients if you want to keep a younger look with fresh and radiant skin.


Sometimes big red pimples appear on our face out of nowhere. This irritates us and often times, we pop these zits out of frustration. Popping zits leads to acne scars and worse, even uglier breakouts. Anti-inflammatory ingredients lessen swelling caused by skin irritation and breakouts. They reduce redness and prevent the damage of skin cells brought about by inflammation.

Ingredients with anti-inflammatory properties are zinc, arnica, aloe vera, and goldenseal.

To tone down redness and swelling, a face serum with anti-inflammatory ingredients is your go-to.


Beautiful skin is well-hydrated skin. When your face has all the hydration and moisture it needs, it looks fresher and younger. This is why it is important to have hydrator ingredients in your face serum. A hydrating serum brings back freshness and glow by strengthening membranes that act as the barrier of the skin to keep moisture locked in. As a result, it combats dryness, replenish skin lipids, and erases fine lines.

Active ingredients that do hydrating wonders are lumeniscine, ceramides, and amino acids.

Looking for a day face serum or night serum for dry skin? Get one with hydrators as face serums with such ingredients are best for dry skin. Protect your skin from the harsh environment and keep it moisturized with hydrating face serums.


A beautifully even skin tone is something we aspire, but it can be a challenge when there is hyperpigmentation. Hyperpigmentation causes patches of skin to turn darker than your usual skin tone. As a result, you find blemishes and dark spots on your face. No worries, though, as there are ingredients that can solve this problem.

Color-correcting ingredients brighten dark marks and even out your skin tone. On top of that, these ingredients minimize enlarged pores. Some examples of color correctors are phytic acid, kojic acid, azelaic acid, and glycolic acid.

Dealing with annoying dark spots? Get a color-correcting serum that also serves as a skin brightening serum.

Face serums penetrate the skin better.

Face serums are lightweight because they do not have the ingredients that other skin care products such as creams and lotions have that make them heavy.

This thin consistency works well because it enables the active ingredients in face serums to penetrate the skin better. It also helps that face serums have a lipid-soluble base and smaller molecules.

As these ingredients penetrate the skin better, the skin absorbs these nutrients faster and more effectively and thus, yield optimal results.

Face serums are packed with these active ingredients so even a little drop goes a long way.

You get a smoother and more lightweight makeup finish with face serums.

If you want a smoother finish to your makeup look but think that too many products make your face heavy, a face serum should be your must-have.

The ingredients of face serums make them lightweight and easy on the skin. When added to your daytime or night out makeup routine, face serums give your makeup look a smoother and flawless finish.

Face serums are also non-greasy and leave no sticky feeling even after hours of getting sweaty. This is why experts say that it is great to use serum for oily skin.

Misconception: Face Serums as Moisturizers

Some people have this common misconception that because face serums are able to give moisture to your skin, you can do away with your favorite moisturizer. However, face serums do not act as alternatives to moisturizers. While face serums have ingredients that can give moisture to your skin, it can only do so to a certain extent.

The best decision for your skin would be to keep using your moisturizer and add a face serum to your routine for more optimal results. Face serums penetrate your skin and moisturize it, but these cannot lock in the moisture. Face serums do not have the ingredients typically found in lotions and creams that keep water from leaving your skin.  This is what your moisturizer is for–to create a layer that will keep the moisture in.

How to Use Face Serums

You do not need the skills of a beauty expert to be able to use face serums properly. Applying a face serum is as easy as washing your face. Here is how to add this wonderful product to your skin care routine:

  1. Cleanse your skin using your go-to facial cleanser.
  2. Once you’re done with your cleansing routine, put a drop of face serum and gently pat down the serum to your skin using a finger. Massage it gently to your face and neck for better absorption. Use it twice a day for the best results.
  3. Hydrate your skin by putting on your favorite moisturizer.

To see if adding a face serum works for you and goes well with your skin, wait for at least seven weeks. You will be able to see initial results, though, in a matter of days.

Be careful in using face serums if you have a skin condition as these may irritate you. Do approach your skin professional if you notice irritations and discomfort.

To wrap it up

Face serums are magic potions in the skin care world. They are power-packed, very potent, and give you the nutrients you need in just a few drops.

Whether you want to brighten dark spots or minimize fine lines, there is a natural face serum to meet your skin care needs. There is a variety of ingredients that make up face serums and it is recommended to know which you need. 

Finding the best organic face serum can be a predicament but if you know the basics of face serums, you are good to go.

Face serums are much costly than other products, though, but you are assured that it is worth every drop. If used right, face serums can even last months.

If you liked this post leave us a comment below on a face serum that you have tried or save this post for later and PIN it on your pinterest!

face serum pin